On two occasions I recall customers asking for refunds, both of which would be denied under Envato’s policy, so I told them I’d refund them directly (better a happily refunded customer than a 1 star rating). Neither ended up sending me their PayPal address but I would love to have just refunded them via ThemeForest without the hassle of going outside the system (and losing the share Envato takes).
The themes are ALL pirated eventually so leaving refunds up to the discretion of the author wouldn’t encourage any more Tom Foolery. I have found with my other business that when you offer a 30 day money back guarantee, an extremely small percentage of people take advantage of that in an ill way. The vaaaast majority are just made more likely to buy in the first place!
Notice shops like WooThemes and The Theme Foundry have 30 day refund policies. They’re smart.
Digital products are the EASIEST of all products to refund and happy customers are the best.
Maybe we should do a petition for removing the rating feature until fixed?
It’s not perfect but still better than nothing (that’d really make authors unaccountable) and I don’t see it as putting anyone at a disadvantage in relation to competing authors—we’re all under the same system. By the time a few ratings are made, the average does say something. It’s good for buyers to be able to differentiate between 3 and 5 star items.
Just needs some improving.
Half-star average ratings would be good too. As illustrated by the comic above, 4.0 stars is not nearly as impressive as 4.5 stars! Seriously.
I would like to see ratings require a comment, like Amazon and the WordPress.org theme/plugin directories. The ability for the author to follow-up comment on a review would be good too in case some clarification is necessary. Transparency would be very helpful both to the authors for improving items and to potential buyers. Reviews are just plain handy.
Customers love videos. You can also make controls in the preview on the front end to let them sample color changing, fonts, etc. in real-time.
Just had my first item drop from 5 stars to 4 stars today. It’s not a very popular one so I don’t get a lot of feedback and nothing that would indicate anybody is supremely unhappy, so I think it’d be great if a small review was required for each rating. Otherwise, I have no idea how to improve this theme for my customers so that it’s worth 5 stars to them again. Love the Amazon review system. Even wordpress.org does this now and it’s great.
I use Media Temple (gs) for some smaller WordPress sites. I haven’t had any serious problems. The uptime has been good as far as I’ve noticed and I’d give the support an A. Not a bad price either.